‘Deep Learning’ is the use of neural networks to do smart things, like grade papers or make recommendations. This article addresses the “commoditization” of deep learning, that is, the trend toward making the data and algorithms available for free. That’s why you could use an open source library like Tensor Flow to do neat things with open data. It still takes some smarts, but it’s getting easier. The point of this article, though, is that it still takes computing power – quite a lot of it – and that’s what companies like Amazon and Google really want to sell you. And they can charge more for it if the complementary products – data and software – are free. And it gives them a market advantage, because while anyone can produce data or write algorithms, it takes a large enterprise with a lot of resources to set up data and computing centres. So that’s the play.