Ellis, T. (2016) Developing a course content strategy University Business, February
This article has made me realise the still massive difference between what actually happens on campus and the future we are moving to. This article is written primarily for campus book store managers and makes me think that they don’t know what’s going to hit them over the next few years.
The article was based on a survey that came to the following conclusion:
students and faculty prefer printed textbooks but cost and enhanced learning experiences are fuelling interest in the transition to digital and ultimately to adaptive learning courseware and platform-based products… content creators… will continue to proliferate…conditions will favor retail giants and smaller niche players
The article then goes on (not surprisingly) to argue that campus store managers should play a key role in making decisions about course materials and related services.
Why they are in for…